The odd ones
behind the work.

About Incbuss

Incbuss is a content & brand studio for F&B, founded in 2020 in Malang and now also working out of Yogyakarta. We shoot, design, and write for food and drink brands — from a sambal house in Malang to snack brands going national.

Incbuss is a content & brand studio for food and drink brands. Product video, social content, packaging, brand identity — we chase the odd angle first, then check it actually serves the brand. That's the whole method: oddness to goodness.

metrics

The team behind
the work.

We chase odd angles, then check they actually serve the brand before we build them out.

100+

Projects shipped across video, branding, and social.

400k+

Organic views on client videos across TikTok, Reels, and YouTube.

212%

Average engagement growth within the first three months of a campaign.

6+

Years making food brands look like themselves, only louder.

WHY CHOOSE US

Why Brands Stick With Us

Strategy first

Every idea starts with a clear reason before it gets a single pixel or frame.

Built for speed

Tight, efficient workflows mean your project moves fast without cutting corners.

One dedicated team

The same people who plan your project are the ones who execute it, start to finish.

Data over guesswork

We track what is working and adjust the plan, not just the outputs.

Straight communication

No jargon, no chasing updates. You always know exactly where things stand.

Built to repeat

Content systems that keep working after the campaign ends, not one-off assets you outgrow.

TESTIMONIALS

What Our Clients Say

Real feedback from real partnerships.

Fast turnaround on short-form video without cutting corners on the concept. That balance is rare.
Amelia Wardhani
Marketing Lead, local F&B brand
They asked good questions before touching a single design file. That's what made the logo actually stick.
Rafi Hutomo
Founder, Malang-based retail brand
Ayu Kusuma
Owner, CraftStudio
Andi Prasetyo
Creative Director, FnB Brands
The video content they produced outperformed everything we had done before.
Sari Dewi
Marketing Manager, e-commerce brand
Nadia Kusuma
Talent Manager, Creative Agency
They did not just execute the brief, they pushed back on the parts that would not work.
Rina Ayu
Brand Lead, lifestyle label
Incbuss got our brand’s tone right on the first try. The video ads actually look like us, not a template.
Dimas Prakoso
Owner, Wanderlust