Weird ideas.

Design that

actually works.

Weird ideas.

Design that

actually works.

Content, video & brand identity for F&B brands — made to stand out, built to sell.

Oddness to goodness.

Est. 2020

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About Incbuss

Weird on purpose.
Judged by sales.

Incbuss is a content & brand studio for food and drink brands. Product video, social media content, packaging, brand identity — we chase the odd angle first, then check it actually serves the brand. That's the whole method: oddness to goodness.

Good-looking is easy to fake. Selling isn't. So every project starts with the question nobody wants to skip: what is this actually for? The answer shapes the shots, the words, the packaging — the feeling someone gets when your product shows up on their feed.

AAbboouutt UUss

SAMPLE OF WORKS

Work That’s

Out In The World

VVIIEEWW AALLLL WWOORRKKSS

Milo Milo Milo Milo

Milo

Concept video ads. Reimagining the classic Milo can.

OUR SERVICES

What we do

We're outgoing, a little oddball, and genuinely into food brands. Founded in 2020 in Malang, now also working out at Yogyakarta.

VVIIEEWW SSEERRVVIICCEESS

Video Ads

Concept to shoot to edit — product video and reels made to make people hungry, not just aware.

Social Media Design

Feeds and content that make a food brand feel alive, not just scheduled.

Brand Identity

Visual identity that's clear, consistent, and easy to recognise — from packaging to profile picture.

Content Creation

Copy and visuals that sound like your brand, from captions to menu boards.

Video Ads

Concept to shoot to edit — product video and reels made to make people hungry, not just aware.

Social Media Design

Feeds and content that make a food brand feel alive, not just scheduled.

Brand Identity

Visual identity that's clear, consistent, and easy to recognise — from packaging to profile picture.

Content Creation

Copy and visuals that sound like your brand, from captions to menu boards.

Video Ads

Concept to shoot to edit — product video and reels made to make people hungry, not just aware.

Social Media Design

Feeds and content that make a food brand feel alive, not just scheduled.

Brand Identity

Visual identity that's clear, consistent, and easy to recognise — from packaging to profile picture.

Content Creation

Copy and visuals that sound like your brand, from captions to menu boards.

TESTIMONIALS

What Our Clients Say

Real feedback from real partnerships.

Fast turnaround on short-form video without cutting corners on the concept. That balance is rare.
Amelia Wardhani
Marketing Lead, local F&B brand
They asked good questions before touching a single design file. That's what made the logo actually stick.
Rafi Hutomo
Founder, Malang-based retail brand
Ayu Kusuma
Owner, CraftStudio
Andi Prasetyo
Creative Director, FnB Brands
The video content they produced outperformed everything we had done before.
Sari Dewi
Marketing Manager, e-commerce brand
Nadia Kusuma
Talent Manager, Creative Agency
They did not just execute the brief, they pushed back on the parts that would not work.
Rina Ayu
Brand Lead, lifestyle label
Incbuss got our brand’s tone right on the first try. The video ads actually look like us, not a template.
Dimas Prakoso
Owner, Wanderlust