Brief
Milo Indonesia wanted a run of short-form videos that felt native to social feeds instead of repurposed TV commercials. The brief was to move away from polished broadcast-style ads and build something that could hold its own against creator content in the same feed.
Approach
We started by mapping the cultural moment: younger Indonesians want energy drinks that don't compromise on taste or health. From that insight, we shaped a brand narrative that positions Milo as a versatile, everyday fuel — from morning routines to post-workout recovery. Every touchpoint, from packaging to digital, was designed to feel modern without losing the heritage that makes Milo instantly recognizable.
Result
A refreshed brand identity that bridges nostalgia with relevance — positioning Milo as the go-to energy drink for a generation that wants to feel good without sacrificing flavor.
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PT Incbuss Makmur Sejahtera
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