Brief
Honey came to us wanting short-form content that felt authentic to the product's natural, farm-to-table story. The challenge was making a simple, single-ingredient product feel worth stopping for in a feed full of louder, more processed food content.
Approach
We focused on close-up, tactile footage and simple voiceover-led storytelling, keeping every clip under 20 seconds for maximum retention. No studio gloss — just texture, pour shots, and a voice that sounded like someone who actually knew the product.
Result
The videos became the brand's top-performing content format, driving new followers and a lift in direct product inquiries. The close-up, tactile style also became a recognisable signature the brand has kept using since.
GET STARTED
We work with F&B brands that want content with personality — not templates. Tell us what you make. We'll tell you how we'd make people notice.
PT Incbuss Makmur Sejahtera
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