Brief
Wanderlust needed video content that captured the energy of its collections for a fashion-forward, younger audience. Static product shots weren't translating the movement and personality of the clothes, and the brand needed a format that could keep up with a faster content calendar.
Approach
We shot modular content on-location that could be recut across formats, pairing movement-heavy footage with trend-aware editing. Each shoot was planned to generate multiple deliverables at once — a hero edit plus a set of short-form cutdowns — so the content library scaled without scaling the shoot schedule.
Result
Reach and saves grew significantly, with the strongest clips becoming some of the brand's best-performing content to date. The modular shoot approach also meant the brand had a steady supply of fresh content between major campaigns.
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We work with F&B brands that want content with personality — not templates. Tell us what you make. We'll tell you how we'd make people notice.
PT Incbuss Makmur Sejahtera
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