Brief
Lantai Bumi is a sustainable building materials brand that makes eco-friendly construction accessible to everyday builders in Indonesia. The challenge was to communicate trust and durability in a category filled with greenwashing, while making sustainable materials feel aspirational, not sacrificial.
Approach
We grounded the brand in the idea that building responsibly starts with understanding your foundation — literally and metaphorically. Every material tells a story: where it comes from, how it's made, and what it leaves behind. We built a brand system that makes sustainability tangible, from sourcing to installation, so every builder can choose the floor that respects the earth beneath it.
Result
A building materials brand that proves sustainability doesn't mean compromise — it means building with intention, from the ground up.
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We work with F&B brands that want content with personality — not templates. Tell us what you make. We'll tell you how we'd make people notice.
PT Incbuss Makmur Sejahtera
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